Social Media and Business
Using social media in your business has become common place for many companies. But there are many who still don’t use it at all. From a marketing perspective social media does a few things for your business:
Today more and more people are online. They use their phones, tablets and now even watches to surf the internet, to find the services and products they want. When you use social media in your business it helps expose your business to this broader audience. Social media is like the front window of your business these days, people are strolling by virtually and if you aren’t there they won’t see you. Sometimes just exposing your business to this audience will increase your bottom line.
Join the Conversation
Whether we like it or not, a lot of conversation is now happening through social media. Don’t get me wrong, social media does not replace personal relationships, but it does give you exposure to that broader audience and allow you to join their conversation.
Find out who’s talking about what and join in, be social. Find posts and articles that you are passionate about, that pertain to your business or your relationships and get involved in the conversation. This gives people the sense that they know who you are even though you may have never met.
Be More Responsive
The biggest things are many times the smallest things. People want to know that you care about their needs and that you have time for them. If you give multiple ways for people to reach you, they will and you need to be responsive to their communication.
The statistics show that seven in eight messages go unanswered for over 72 hours. Be different, be better, learn to respond quickly and openly with those that communicate with you.
Some other thoughts
Using social media allows you to drive awareness and engagement, but it also helps in relationship building. Don’t use it to just sell sell sell, use it to build good relationships, to make new contacts and to grow your business the right way.
Think about the different social media platforms that are available to you and how you could use them to reach your audience. You don’t have to use them all but you should use a few.
- Facebook gives you access to a large audience and allows for feedback and two way communication
- Twitter is a great place for what’s happening right now. Quick info to a large audience.
- Instagram allows you to show who you are through images.
There is a lot we could say about using each platform and how to do it but that is for another day. It’s important to engage people where they are, social media in your business allows you to do just that!